Hi thanks for visiting !

For 15 years, I’ve had the pleasure of leading the creative direction for some of the world’s most iconic brands - from: LG Electronics / LVMH / Moët Hennessy / Estee Lauder / Tiffany & Co. / RALPH LAUREN

My work has always been rooted in emotional storytelling, elevated design, and the craft of brand building. Over the past few years, I’ve also embraced new creative tools—like CGI, generative design, and AI-assisted workflows—as a way to scale storytelling without sacrificing quality or taste.

Whether launching a luxury spirit, evolving a heritage house, or supporting an emerging innovation brand, I bring a blend of visual rigor, strategic thinking, and future-facing curiosity to every project. I thrive in spaces where creativity is evolving—whether through culture, technology, or both.

Let’s build what’s next together !