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As Content Creative Director at Moët Hennessy, I led a series of transformative projects that integrated CGI, real-time 3D production, and AI-assisted workflows into the heart of our global creative process. Partnering with cutting-edge platforms like INDG’s GRiP, we reimagined how premium content could be developed—faster, smarter, and more sustainably—while maintaining the craft and emotional storytelling that define luxury.

This work was about more than efficiency—it marked a shift in how legacy brands adapt to a future of scalable, immersive content. From photorealistic product assets to CGI-powered social campaigns, these projects reflect my belief that technology should enhance creative vision, not replace it.

PROJECTS

Using - Midjourney , FireFly , Photohop, CGI

I helped shape a new model for luxury content creation by leading creative direction on CGI and AI-powered projects, while also advocating early for the use of generative tools—presenting their potential to marketing leadership